Influencer Intelligence — interactive quiz app

Influencer Intelligence, part of Centaur Media, is an influencer marketing platform that helps brands find, track and measure influencer and celebrity campaigns. For its presence at Influencer Marketing World 2022, the team wanted something more engaging than a standard landing page to start conversations with marketers.

Event campaigns compete for attention with every other stand and sponsor. The experience had to be quick and fun enough that marketers would actually finish it, show off the platform’s expertise, end with a clear reason to visit the website, load fast on phones, and keep every statistic properly sourced.

I built an interactive quiz app that tests visitors on five influencer marketing statistics. Each answer reveals instant, sourced feedback, the banner imagery changes with every question, and the final score unlocks one of three personalised results that lead visitors through to the Influencer Intelligence website.

The quiz is a lightweight single page on Bootstrap 5 and jQuery. Questions appear one at a time with a progress counter, and the hero banner swaps to a new influencer image for each question to keep the experience moving.

Picking an answer highlights it, reveals a short explanation with numbered sources, and shows a Next question button. At the end, the score decides which of three results appears, from Aspiring Expert to Hall of Famer, each with tailored copy and a tracked link to the website. On phones the answers stack into full-width buttons that are easy to tap.