- Based inHull, United Kingdom
- LanguagesEnglish & Portuguese
- EducationBA Digital Design
About me
Engineer by trade, designer by training.
For more than ten years I’ve been building for the web: in-house, at agencies and as a freelancer. Today I’m Software Manager at The Powerplus Group, where I own an in-house compliance platform end to end — .NET Core services, client APIs and automated jobs on the back end, React TypeScript and Chakra UI on the front.
Before that I built component libraries at NetConstruct, shipped campaigns, microsites and hundreds of HTML emails for brands like Nespresso, British Gas and Arden University at award-winning agency Really B2B, and kept a three-million-visitor charity site healthy at Avert. Alongside all of that I run Extra Web Solutions, building websites and web apps for clients, plus my own SaaS products.
My BA in Digital Design keeps me honest about the user: I care about clean, reliable code, but I care just as much about how the finished thing feels to use.
- 4+ years of remote delivery
- Calm under tight deadlines
- Clear, proactive communicator
- An eagle eye for detail
- 10+years building for the web
- 3M+monthly visitors on the Avert charity site
- 100sof HTML emails shipped for global brands
- 16projects & case studies in the portfolio
Brands I’ve built for
How I work
Remote-first, built on three simple rules.
Four-plus years of remote delivery taught me that great work is mostly great habits. These are the ones I never skip.
- 01
Communicate constantly
Short, frequent updates beat long silences. Talking early and often with colleagues and clients stops small misunderstandings from turning into expensive mistakes.
- 02
Set daily goals
Every day starts with a short, written list of outcomes. It’s the single most effective habit I’ve found for staying focused and productive when working remotely.
- 03
Protect peak hours
Remote work lets me schedule deep engineering for the hours I think most clearly, and keep meetings, reviews and admin for the rest of the day.
Toolbox
The stack I reach for.
A decade across agencies, product teams and freelance work means I’m comfortable picking the right tool rather than the familiar one.
Frontend
Component-driven, accessible interfaces that are a pleasure to maintain.
Backend & data
APIs, services and scheduled jobs that stay fast and secure under real load.
CMS & e-commerce
Editor-friendly content platforms, from custom WordPress to enterprise CMS.
Email & marketing tech
Bulletproof HTML email and campaign pages wired into the CRM.
DevOps & tooling
Shipping reliably: pipelines, monitoring, reviews and testing.
Design & growth
A design degree and an SEO background, applied to every build.
Experience
Where I’ve worked.
From charity Drupal sites to compliance platforms — every role added something to the toolbox.
Mar 2025 — Present
Software Manager (Full-stack Developer)
The Powerplus Group
Own an in-house compliance platform end to end: .NET Core services, automated cron jobs and client APIs, plus React TypeScript and Chakra UI features such as SendGrid email integrations. I review every change, monitor Azure resources, run CI/CD deployments and mentor junior developers.
Jun 2023 — Dec 2023
Frontend UI Engineer
NetConstruct (now IDHL)
Built React TypeScript components with styled-components and Storybook, created JSON and GraphQL mock APIs, automated builds with Node.js, Gulp and Grunt, and extended C# back ends in Kentico and Umbraco. Deployed via Azure DevOps and tested with LambdaTest.
Jan 2021 — Present
Freelance Full-stack Developer
Extra Web Solutions
Run my own studio alongside employment, designing and building websites, Shopify stores and web applications for clients, from Eastern Procurement’s React site and admin dashboard to the DALVITY store. I also build and run my own SaaS products: Ops Pilot CRM, PowerFlow and CoachSync.
Sep 2020 — Dec 2023
Frontend & Email Developer
Really B2B
Developed microsites, landing pages, quizzes and email master templates for Nespresso, Bottomline, Travelodge, Arden University, British Gas and more, across Marketo, Pardot, Adestra, Responsys and HubSpot. Also managed the Centaur group’s WordPress estate.
Sep 2018 — Jul 2020
Frontend Developer (part-time)
AGN — African Global Networking
Worked alongside backend developers while studying, building and styling components for a React web application.
Jul 2015 — Feb 2017
SEO Technician
Teal & Mackrill
Improved rankings for three e-commerce sites through keyword research, on-site optimisation, URL rewrites and link building, with monthly reporting in Google Analytics and Search Console.
Oct 2013 — Jul 2015
Front End Developer
Avert
Maintained a Drupal site with over three million monthly visitors — keeping modules secure, building pages, forms and pop-ups, fixing cross-browser issues and training the fundraising team on Google Ads.
Education
Where I learned.
Sep 2017 — Jun 2021
BA (Hons) Digital Design
University of Hull
User-centred design, information design and interaction — from Tufte-inspired data visualisation to prototyping and front-end development.
Jan 2015 — Dec 2015
Certified Web Developer
Codecademy
Full web developer path covering HTML, CSS, JavaScript and back-end fundamentals.
Jan 2014 — Dec 2014
Learn PHP and jQuery
Codecademy
Server-side PHP fundamentals and DOM scripting with jQuery.
Sep 2012 — Jun 2013
Pathway (Progression to Business)
Hull College
Foundation programme in business studies, my route into higher education.
What’s next?
Let’s build something worth using.
A new product, a stubborn legacy app, or a campaign that has to land in every inbox — I’d love to hear about it.
- Availability
- Available for freelance & contract work
- Engagements
- Freelance projects, contracts & full-time roles