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Websites & e-commerce

DALVITY — Shopify fashion store

A premium Shopify storefront for an online women’s fashion and accessories retailer, built to give every shopper a polished boutique experience on any device.

DALVITY — Shopify fashion store

The problem

DALVITY is an online retailer dedicated to women’s clothing and fashion accessories. Founded in May 2015, the brand prides itself on delivering a premium experience to its shoppers — its “queens”.

Its customers expect a boutique feel online. The store needed to showcase collections beautifully, stay fast and easy to use on mobile, and remain simple for the team to manage day to day — and off-the-shelf themes couldn’t deliver the premium look the brand wanted without compromise.

My role

I developed the store on Shopify, tailoring the theme so the online shopping experience matches the quality of the products.

Approach

I built a tailored Shopify theme with Liquid, HTML5 and Sass on a Bootstrap 5 grid, adding JavaScript and jQuery enhancements for a smooth journey from browsing to checkout.

Product, collection and content templates were customised to the brand, while everything stays editable from the Shopify admin.

Have a similar project in mind?

Available for freelance & contract work. Tell me what you’re building and I’ll tell you how I’d approach it.